2024-2026

Strategic Plan

The Lynchburg Association of REALTORS® provides valuable resources to our members and promotes public awareness of the real estate profession. Explore each of our strategic plan initiatives below.

Our 5 Initiatives

Member Engagement
Professional Development
Community Outreach
Advocacy
Association Government

Member Engagement

LAR will cultivate an inclusive environment of professionalism for all members.

Explore additional avenues to effectively and efficiently communicate with members of the association.

 

Accountability – Inclusive Membership Engagement Committee

Timeline – 1st Qtr. 2024

Resources – Staff, Board of Directors, All Committees

Communicate the value and benefits of membership to local, state, and national associations.

 

Accountability – Inclusive Membership Engagement Committee

Timeline – Ongoing

Resources – Staff, Members, Virginia REALTORS®, NAR

Provide value to brokers to encourage their involvement of them and their brokerage.

 

Accountability – Program/Education Committee

Timeline – Ongoing

Resources – Staff, Brokers, Board of Directors

Utilize surveys and other communication methods to solicit member feedback.

 

Accountability – Inclusive Membership Engagement Committee

Timeline – Ongoing

Resources – Staff, All Committees, Members

Identify, welcome, and engage all demographics of the association to understand their needs better.

 

Accountability – Inclusive Membership Engagement Committee

Timeline – 2nd Qtr. 2024

Resources – Staff, Board of Directors

Professional Development

LAR will promote the importance of professionalism in our industry.

Provide pathways to elevate professionalism, competency, and growth for members and future members.

 

Accountability – Program/Education Committee

Timeline – Ongoing

Resources – Staff, Members, Virginia REALTORS®, NAR

Promote programs to enhance brokers’ participation and growth.

 

Accountability – Program/Education Committee

Timeline – Ongoing

Resources – Staff, Brokers, Virginia REALTORS®, NAR

Expand offerings of CE, business essential education, and designations to all members.

 

Accountability – Program/Education Committee

Timeline – Ongoing

Resources – Staff, Members, Virginia REALTORS®, NAR, Affiliates

Enhance and promote the Leadership Academy.

 

Accountability – Leadership Development Committee

Timeline – Ongoing

Resources – Staff, Virginia REALTORS®, NAR

Support the professional growth of association staff.

 

Accountability – Executive Committee

Timeline – Ongoing

Resources – Staff, Board of Directors, Virginia REALTORS®, NAR

Community Outreach

LAR will partner with our community in meaningful ways.

Organize fundraising for our community.

 

Accountability – Community Outreach Committee

Timeline – Ongoing

Resources – Staff, Members, Virginia REALTORS®, NAR

Develop partnerships with educational institutions for the promotion of Real Estate as a professional career.

 

Accountability – PR/Marketing Committee

Timeline – 3rd Qtr. 2024

Resources – Leadership Development Committee, Community Outreach Committee, Staff, Virginia REALTORS®

Identify and utilize grant opportunities.

 

Accountability – All Committees

Timeline – Ongoing

Resources – Staff, Members, Virginia REALTORS®, NAR, Community Partners

Elevate the REALTOR® Brand in the community.

 

Accountability – PR/Marketing Committee

Timeline – Ongoing

Resources – Board of Directors, All Committees, Staff

Continue to explore new community partnerships and foster existing relationships.

 

Accountability – Community Outreach Committee

Timeline – Ongoing

Resources – Staff, Members, Consumers

Promote the association as a professional and diverse organization that serves our community.

 

Accountability – Inclusive Membership Engagement Committee

Timeline – Ongoing

Resources – PR/Marketing Committee, Staff, Virginia REALTORS®, NAR

Advocacy

LAR will engage in advocacy efforts that promote homeownership, property rights, and REALTOR® initiatives.

Continue to educate the membership on the value of RPAC and the importance of their contribution.

 

Accountability – RPAC/Governmental Affairs Committee

Timeline – Ongoing

Resources – Staff, Members, Virginia REALTORS®, NAR

Build meaningful relationships with local officials to become the trusted resource for real estate needs.

 

Accountability – RPAC/Governmental Affairs Committee

Timeline – 3rd Qtr. 2024

Resources – Staff, Board of Directors, Members, Virginia REALTORS®

Encourage and identify avenues for members to advocate and participate in local government.

Accountability – RPAC/Governmental Affairs Committee

Timeline – 4th Qtr. 2024

Resources – CEO, Board of Directors, Members, Virginia REALTORS®

Explore offering an economic summit on housing opportunities with local government officials and other housing partners.

 

Accountability – Task Force (TBD)

Timeline – 1st Qtr. 2026

Resources – RPAC/Governmental Affairs Committee, IMEC Committee, Staff, Virginia REALTORS®, NAR

Association & Governance

LAR will evaluate and identify various needs and services to grow and stay relevant.

Identify opportunities to utilize new products and technologies to enhance our services.

 

Accountability – MLS/Technology Committee

Timeline – Ongoing

Resources – Staff, Vendors, Members, Board of Directors

Assess the need for expanding staff and implement accordingly.

 

Accountability – Board of Directors

Timeline – 4th Qtr. 2024

Resources – CEO, Staff, Budget Committee, Virginia REALTORS®

Explore the creation of an association-run Real Estate School.

Accountability – Program/Education Committee and Task Force (TBD)

Timeline – 3rd Qtr. 2025

Resources – CEO, Board of Directors, DPOR, Virginia REALTORS®

Review association governance structure for operational success.

 

Accountability – Governance Committee (new)

Timeline – 1st Qtr. 2026

Resources – All Committees, Board of Directors, CEO

Investigate offering scholarship and/or internship opportunities.

 

Accountability – PR/Marketing Committee

Timeline –2nd Qrt. 2026

Resources – Board of Directors, Members, Budget Committee

Continued collaboration of shared services.

 

Accountability – Board of Directors

Timeline – Ongoing

Resources – Staff, local associations

Download The 2024-2026 Strategic Plan

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